A few days ago, we visited our partner, located in the west of France, specialised in braiding and weaving shoelaces, cords, ribbons and lace. We brought back some ideas for the next collections and especially videos to present you where your Petit détail shoelaces come from.
A 100% Made in France know-how
Our partner is located since the late 1960s in the heart of the Cholet basin, a region historically related to the French textile and footwear production.
One of the values of this company is to preserve the French industrial heritage. It is committed to perpetuate rare know-how. In 2016, they acquired the latest mechanical bobbin looms in France and trained teams with this unique know-how thanks to the "senior" of lace production. Here is a short film showing one of these machines at work:
The know-how of our partner has been recognized by the awarding of the label "Entreprise du Patrimoine Vivant" ("Company of the Living Heritage") in 2012. This label values craftsmanship and industrial excellence.
They also acquired in 2013 more than 1,000 wooden weaving looms dating mostly from 1800 and 1900. These looms are used to make fine and delicate weavings, as you can see here:
A tailor-made production
All Petit détail laces are specially made for our catalogue.
To create the 4 collections of Petit détail laces, we have selected for you the materials, colours and finishes (colour tips, polish, lengths ...) of each of our laces. We wish to offer you unique products so that you can finalise your look.
We care about offering you original and quality products. We are thus committed to maintaining the production of all Petit détail laces in France.
Tricks by Petit détail
To help you quickly put on laces on your leather shoes, we present our "triangle technique".
And to meditate while waxing your shoes or changing your laces, we invite you to read our tip "Mindfulness & laces".